TOUT NOUVEAU TOUT BEAU
Carrefour Angrignon is one of the key shopping centers in the large Montréal region. Strongly evolving both in terms of the mall’s look as well as its sales offer, Carrefour Angrignon wanted to communicate a fresh image that would fit with its developing positioning over time.
The line of communication adopted was both simple and effective. A totally new brand image, younger, more fashionable:
brand new and gorgeous. Alongside billboards, outdoor posters and printed materials, CARTEBLANCHE developed brand dialog and accessibility through the creation of an interactive community and Wordpress, Facebook and Twitter platforms, as well as a QR code, additionally integrating “.com” into the language of the campaign.
Thus, toutnouveautoutbeau.com into being.