Carrefour Angrignon, with its recent "tout nouveau, tout beau" campaign positioning it as a fully rejuvenated, major commercial hub, wanted to develop a sense of belonging within the shopping center’s surrounding community while presenting a refreshing and youthful image to the general public.
CARTEBLANCHE therefore developed a strong, yet simple and precise communication strategy from it’s location: "Angrignon! ".
Not only is the expression drawn from the community as a way of describing the shopping center, but it also synthesizes the shopping experience at Carrefour Angrignon within quotation marks. The campaign took the form of super-panels, outdoor advertising, print as well as social media where the community were called on to express themselves in order to participate in various interactive promotional activities.