UNION CANADIENNE COMPAGNIE D’ASSURANCES
GRAND PRIX BLINDÉ
Since 1943, Union Canadienne Assurances insurance company has offered a complete range of automobile and property insurance designed to meet specific needs, such as “BLINDÉ” for young drivers aged 16 to 24.
The Blindé product was having difficulties setting itself apart from the more traditional positioning of Union Canadienne Assurances. The insurance company called upon CARTEBLANCHE to increase the number of general applications to the site blindé.ca, while allowing for interaction between the target and the Blindé brand.
Result: the development of a youthful, targeted brand experience, well-suited to the needs of a clientèle that can be difficult to reach, thanks to the Blindé.ca Grand Prix. CARTEBLANCHE thus focused on creating content that allows the brand to become an excuse to have fun, serving to fundamentally set the brand apart from the original positioning of the Union Canadienne insurance company, and also from the typical relationship between clients and insurance products.